Insights
Short, opinionated writing on routing discipline, documented ownership, reconciliation, and running the platforms behind performance marketing as infrastructure rather than software.
Most call and lead routing lives in a UI as if it were a preference. Once it moves real money, it needs the same discipline as production code.
Slack is not a knowledge base. Neither is the founder's memory. Operations that survive turnover write things down on purpose.
By the time discrepancies reach the finance team, most of the evidence is already gone. Operations owns the trail.