Principle 14 · How We Think
We absorb multi-platform complexity so it never gets passed to you.
Anyone can add complexity; the craft is removing it. We absorb the complexity of multi-platform operations so it never gets passed to the partner. If an explanation needs a diagram of our process to make sense, the process is wrong.
You run networks across trackers, dialers, ping trees, and buyer APIs. The last thing you need is an ops partner who adds another layer of complexity. We're the layer that makes the rest feel simple.
Sometimes. More often it means the platforms you have are wired and documented so clearly that they behave like one machine — see the Platforms directory for how we think about threading.
By standardizing event definitions and owning the tag and postback layer, so one scorecard can be reconciled to every source without translation.