Reference · Glossary

Operations vocabulary, defined the way we use it.

Twenty terms that show up on every serious operations call — ping post, buyer waterfalls, dynamic caps, rejection mapping, reconciliation, consent audit trails, rollbacks. Each entry explains what the term is, why it moves revenue, and how it typically fails in production. Every definition links to the services and platforms where AlwaysHereOS runs it in practice.

01 · Term

Ping post

A two-step lead auction where partial data is offered to buyers first (ping) and full data is delivered only to the winner (post).

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02 · Term

Ping tree

An ordered structure of buyers that a lead is offered to in sequence until one accepts or the tree is exhausted.

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03 · Term

Buyer waterfall

The ordered sequence in which a call or lead is offered to buyers, priced against caps, filters, and priority.

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04 · Term

Dynamic cap

A buyer or campaign volume limit that adjusts in real time based on hourly, daily, or conversion-based conditions.

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05 · Term

Duplicate logic

The rules that decide whether a call or lead is the same as one already sold, and to whom it may be resold.

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06 · Term

RTB in lead distribution

Real-time bidding on inbound leads or calls, where multiple buyers price the same inventory in a single auction round.

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07 · Term

Rejection mapping

The translation layer between buyer rejection codes and internal reason codes used for reporting and source-level action.

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08 · Term

Postback

A server-to-server callback that reports a conversion, sale, or status change from the buyer or platform back to the source.

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09 · Term

Publisher payout reconciliation

The process of matching publisher-earned amounts against buyer-billed amounts to produce a single trustworthy payout ledger.

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10 · Term

Lead-to-call margin

The blended margin per unit of inventory across form-fill leads and calls in the same network, after all payouts and platform costs.

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11 · Term

IVR routing

Interactive voice response logic that qualifies, segments, and routes inbound calls before they reach a buyer.

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12 · Term

Transfer monitoring

Real-time observation of call transfers to buyers, watching for connect rate, hold time, and premature disconnects.

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13 · Term

Target vs. buyer

In call platforms, a buyer is the commercial counterparty; a target is the destination endpoint (number, campaign, or queue) that fulfills a buyer contract.

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14 · Term

Call cap vs. concurrency cap

A call cap limits total calls over a period; a concurrency cap limits how many calls a buyer is on simultaneously.

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15 · Term

TrustedForm

A consent-capture service that records the interaction where a consumer submitted a lead, producing a verifiable certificate.

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16 · Term

Jornaya

A consent-capture and lead-verification service producing a LeadiD token that documents the origin of a lead.

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17 · Term

Consent audit trail

The end-to-end record proving that a consumer consented to be contacted, from capture to buyer delivery to storage.

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18 · Term

Revenue discrepancy

The difference between what a platform reports as revenue and what the buyer confirms it will pay after their own attribution.

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19 · Term

Change log

A dated, authored record of every configuration change made to a platform or integration, with reason and rollback path.

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20 · Term

Rollback procedure

The pre-documented sequence of steps to reverse a configuration change and restore the prior working state.

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